About

Building the systems behind growing businesses.

WiseLink Automation is the technology business of WiseLink, based in Eindhoven, Netherlands.

We help growing organisations establish their digital foundations, connect business systems, automate operational workflows and apply AI where it creates practical value.

What we do

Establish. Connect. Automate. Apply AI.

We work with small and medium-sized businesses that have outgrown ad-hoc tools, from their first core systems to AI in day-to-day operations.

  1. Establish

    Digital foundation.

    We design and set up the foundation; we don't run your IT day to day.

  2. Connect

    Systems and data.

  3. Automate

    Operational workflows.

  4. Apply AI

    Interpretation and reasoning.

Philosophy

How we approach every workflow

  1. Workflow first

    Understand what people actually do before selecting tools.

  2. Integrate before replacing

    Do not replace systems unnecessarily.

  3. AI where useful

    Use AI for ambiguity and reasoning, deterministic software for predictable processes.

  4. Production matters

    A demo is not enough. Real automation also needs:

    • error handling
    • retries
    • security
    • monitoring
    • logging
    • maintainability
Founder

One technical owner from architecture to deployment.

WiseLink Automation is founder-led. The person who understands the business problem also designs the technical architecture and stays involved through implementation.

That person is Alan Zheng, a software and cloud engineer with experience in cloud infrastructure, systems integration, enterprise software and applied AI.

  • cloud architecture
  • software engineering
  • API integration
  • automation
  • AI workflows
Operational experience

Built with an operator's perspective.

WiseLink also operates a separate branded-commerce business, giving us direct exposure to workflows involving customers, suppliers, production, logistics, finance and business systems.

That experience informs how we approach automation: start with the actual operation, identify the friction, then choose the technology.

About WiseLink

Facts

Name
WiseLink Automation
Part of
WiseLink
Based in
Eindhoven, Netherlands
Founded
2024
Focus
Digital Operations · Integration · Automation · Applied AI

WiseLink Automation is a WiseLink business. The parent brand is at wiselinkintl.com.

Tell us how your business runs today.

Start with one process, or build the whole foundation from zero. Either way, the first step is a conversation about your operations.

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